§  A publishing practice by Freerk Kalsbeek

Named beforeit was obvious.

Thirty years of building technology across telecom, banking, retail, and agriculture. The constant was this: seeing the structural shift before it has a name.

Right now that's AI. Not the product layer, the layer underneath. What changes when AI becomes a thinking partner, not a tool. How agents will actually communicate. What happens to software business models. What organizations really look like when you stop believing the org chart.

Essays when the pattern is clear. Tinkering when it isn't. A venture when the idea earns it. Available to think with you on the hard ones.

From the desk

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